The Ultimate Marketing Programme For Startups
STARTS APRIL 1ST 2020
If you are 100% focused on developing your startup, this course is definitely for you!
One of the most dangerous mistakes startup founders can make is to build the product first and only then start thinking about marketing and product launch.
We developed this programme to help you build your marketing strategy.
We show you how to get initial traction and validate your idea.
We demonstrate how to create, validate and implement your marketing plan.
Who is this course for?
If you are 100% focused on developing your startup, this course is definitely for you! This is not just a video course, it’s a proven step-by-step programme, based on research and best practice and years of experience!
It’s designed as a 2 in 1 system: you learn by working on your startup!
Short video lessons explain the essence of each lesson and give practical tasks that you’ll complete by working on your own startup.
You will be guided by a team of marketing experts and have ongoing access to support via email and live online meetings.
VIDEO: HOW TO DEFINE YOUR BUSINESS MODEL
Outline your business model
Decide your revenue model
Research and Competitive Analysis
Define your ideal customer
Talk to customers
Identify the most important pains and needs
Analyse your competitors solutions
PDF 1. Market Research Survey Template
PDF 2. Market Research Assignment
VIDEO: HOW TO CRAFT YOUR VALUE PROPOSITION
Create your unique value proposition
Draw up the customer journey map for your product
Estimate your potential market size
Explore your business environment
Make your offer virtually irresistible
VIDEO: THE MARKETING PLAN FOR A SUCCESSFUL LAUNCH
Positioning and foundations for a strong brand
Defining Marketing Strategy
Creating your Marketing plan and process
Choosing your marketing tactics and tools
PDF: The one-page marketing plan template
PDF: Brand Audit Worksheet
VIDEO: HOW TO BUILD A MODERN MOBILE FRIENDLY WEBSITE
Web Design / Modern Day Design
Why use Wordpress, Wix, Weebly or Squarespace
Importance of UX
Writing Web design Brief
SEO and Google Positioning
PDF: Step by Step Guide to setting up your website
VIDEO: YOUR DIGITAL MARKETING PLAN
How to create a well defined Strategy
Create an action plan for success
A professional blog and blogging strategy
Social Media Strategy and Execution
Automated Marketing Tools and Sales Funnel
PDF: Digital Marketing Demystified
PDF: Best Digital Marketing Tools to Grow your Business
VIDEO: THE IMPORTANCE OF EMAIL MARKETING
Why Market Your Business with Email?
Mailchimp Account Setup
Add Opt-Ins & Pop Ups to Your Website for Free
Collect Emails Without a Website
Create an Email Campaign with Mailchimp
Write email subject lines that convert
Email Marketing Analytics
PDF: An analysis of free Email Software
PDF: Email Marketing Assignment
LINK: Free Mailchimp account setup
VIDEO CONTENT MARKETING THAT INSPIRES
What is Content Marketing
How to Create and deliver content and media
Figure out which content channels you should be meeting your customers on.
A Blueprint to JumpStart your content marketing strategy
Launch your own strategy
PDF: Essential templates to build your content strategy
PDF: Checklist, Scorecards and Worksheet
VIDEO- HOW TO BUILD A FACEBOOK ADVERTISING CAMPAIGN
Creating a Facebook advertising campaign for your business
Budget setting and measurement
How to target your exact audience
Building an Audience
Adverts that work
How to Install the Facebook tracking pixel on your website
VIDEO HOW TO SET UP A SALES FUNNEL
This is where we take things up a gear and set up your automated sales funnel. It’s where all the parts come together to form your sales system that looks after itself. Included in this module we cover:
Create lead magnets that grow your lists
Set up your landing page
Draft your sales funnel
How to build your first lead funnel
Prepare to track the right metrics
Automated email marketing to build trust and sales
Content that engages and converts
VIDEO HOW TO SET UP YOUR VIDEO MARKETING
Videos are critical for your online marketing and we will work through the various options available for you. We will teach you how to create your own very professional videos using your own smartphone. We will also advise you how to outsource online freelancers who can do professional editing at affordable rates.
In this module, you will learn how to use simple and inexpensive software for making video.
I am an energetic & innovative Marketing Professional with exceptional team leadership and communication skills along with the proven ability to research & identify opportunities and then subsequently deliver effective strategies to generate results.
I have extensive experience in the management of a variety of international projects across numerous industries, with particular exposure to the Tourism & Aviation sectors - managing the European and US markets for previous employers, Shannon Development and Shannon Airport Authority.
I am self-motivated and consistently strive to adapt to both sector changes and changes in technology. I possess extensive experience in both digital & traditional marketing, marketing strategies, branding & product development across a variety of sectors and have worked with a variety of clients ranging from large multinational companies to small start-up businesses.
Since 2008, I have also run a highly successful company called Datatrace (formally Travelace) – specialising in helping clients gather real-time customer and employee feedback at the point of experience, using dedicated apps for mobile phones and electronic tablets. Since inception, Datatrace has worked with leading brands and has received numerous awards for innovation and enterprise. For more information on Datatrace please visit http://www.data-trace.com
Every lesson provides you with:
- Methodology and tips that have been chosen after researching 100’s of start ups
- Practical tasks to work directly on your own startup and make progress
- Templates, swipe files and online tools to save time